Alexandra Jaye Weinstein has always had a passion and appreciation for all things beautiful. Early on she knew she was destined to create and wanted to express herself with an artistry that would combine her love of fashion, joy in socializing and eye for detail.
She found her niche after attending film school in Toronto. As she recounted, "It was the makeup classes I loved the most. Transforming people and seeing their reactions was incredible".
Those classes inspired her career path, and after attending Complexions College of Makeup, Art & Design, considered to be the leading makeup college in North America, Alexandra further developed her entrepreneurial spirit and started to freelance, launching her own line of cosmetics, under the label Alexandra Jaye Inc, in 2014.
With experience in special effects, her skills in professional makeup application set a new standard; from weddings to runways, her creativity and artistic style is showcased on the smiling faces of her clients.
Alexandra has also worked with some of the top cosmetic companies. Anastasia Beverly Hills, Bobbi Brown and Velour Lashes to name a few. She has enjoyed working with some wonderful celebrities, including the Prime Minister of Canada, Justin Trudeau; Top DJ, Nervo; Nobel Prize Winner, Helen Oyeyemi and Canadian Jazz Sensation, Nikki Yanofsky.
Alexandra specialiazes in finding the right products, customized for each person. She makes it her personal mission to know about the best products in the industry and recommends what she thinks You will need. "Makeup is absolutely unique to each face. It needs to enhance our individual personal beauty, not camouflage it! That is what I think I do best - highlight the radiance."